FOR IMMEDIATE RELEASE
“Frugillionaire” – Recession Gives Savers a Glamorous New Name
July 8, 2009 – Author Francine Jay gives savers a glamorous new identity in her recently published book, “Frugillionaire: 500 Fabulous Ways to Live Richly and Save a Fortune.”
The current economic climate has left its mark on the English language, engendering such terms as “staycation,” “no-spend weekend” and “recessionista.” “Frugillionaire” is the latest addition to the recession lexicon, reflecting the growing trend of thrift in America.
Unlike millionaires and billionaires, frugillionaires aren’t defined by the number of zeroes in their net worth, or the haute couture in their closets. They don’t have personal assistants or private planes. They don’t summer in the Hamptons, winter in the islands, or fly to Paris for the weekend.
Quite the contrary: frugillionaires master the art of frugality—living richly while saving a fortune. They bank their bonuses, bring their lunches to work, and borrow things instead of money. But though they’re adept at cutting costs, their lives are not about deprivation. Instead, they cultivate a sense of appreciation that brings them wealth beyond measure.
With unemployment figures at record highs, saving money has become a must for increasing numbers of people. Yet after leading financially comfortable lives, few are eager to be called “cheapskates” or “tightwads.” The term “frugillionaire” equates frugality with building wealth, instead of being cheap—making saving sexy, and transforming thrift into a desirable lifestyle choice.
“Frugillionaire: 500 Fabulous Ways to Live Richly and Save a Fortune” is available for purchase on Amazon.com.